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From the 2007 Alumni Leadership Conference
Attended by Linda Morecroft



All notes by Linda

Keynote Address by Susan Hockfield

  1. Alumni fund – extraordinary results. Best fundraising year ever. However, senior gift was at a participation level of 27% when SH arrived at MIT. Came from an institute where there was a 72% participation. Target to raise participation and last year was 51%.

  2. Want MIT alumni to join a culture where participation is annual and participation is more important than the amount.

  3. Chapter 1

    1. Bringing MIT to the world.

    2. Dome is now re-lit for the first time since 1970s.

  4. Chapter 2

    1. Reopening of MIT museum and now museum has windows on the street. Museum is not only about the history of MIT but about the future with exhibitions demonstrating work in progress.

    2. Provide resources so that research and education can change the world.

    3. New senior leadership team to work in the background. Recruited a team with enthusiasm and talent.

    4. New set of Deans of Schools that already had a history of working together. Build on connectivity – substantial opportunity to work across the disciplines.

  5. Huge increase in applications (9% then 10% up). 12.3% admit rate. 70% of admits accepted MIT.

  6. Strong year – 22.2% up on investments. Good fundraising and investments enable students and faculty to do their best.

  7. Sense of enthusiasm that the sky is the limit that want people to have at MIT.

  8. MIT should be a talent magnet that recruits the best and provides the environment that all can flourish in.

  9. Increase focus on improving the number of women in graduate program which will then follow through to change in faculty.

  10. BP have signed-on as industry partners – first company to do so. Collaborative research program for 5 years at $5 million/year.

  11. Need to seed a good future with i) venture funding, ii) energy initiative, iii) student support, iv) faculty support.

  12. Make campus more sustainable. New task forces.

  13. Club engagement with energy initiative.

  14. Convergence of Life Sciences and Engineering: chemistry, material sciences, biology and engineering. Core technology labs open to everyone at MIT. Promising convergence.

  15. Across 11 institutions in the Boston area – new approaches to autism research.

  16. Starting institute for physical diseases and bipolar diseases.

  17. Industry convention.

  18. Novartis $65 million collaboration – using a continuous manufacturing model rather than a batch model. Novartis is one of 150 life sciences companies and 70 energy companies within walking distance of MIT.

  19. Globally: Singapore – SMART – funnel for faculty and students to collaborate with MIT; social entrepreneurship – helping emerging economies to develop business plans.

  20. Facilities are growing: extension to Media Labs, new Sloan building, new Ashdown Graduate residence (1800 graduate students housed in NW campus), renovating former Ashdown as an undergraduate dorm.

  21. 150th birthday in 2011 – aim to increase endowment for undergraduate aid.

  22. MIT is the economic elevator for many students. 15% of students come from families with an annual income of < $45,000. 25% are not born in the US, 75% parents not born in US, 90% grandparents not born in US.

  23. In 1960 US spent 2% of GDP on R&D. In 2007 is <1%.



Alumni Fund Board – Annalisa Weigel

Alumni raised $41,993,372 in FY07 up from $35 million in FY06.

33,332 alumni made gifts – new record.

Reunion gifts totalled $54.8 million, with the Class of ’72 for its 35th reunion contributing $3.9 million, Class ’62 for 45th reunion contributing $9 million and Class ’27 for 80th reunion contributing $8.9 million.

Class 2007 senior gift had participation rate of 52% up from 51% on the previous year.

Emphasis is now to create an annual giving culture:

  • Launch of William Barton Roger’s Society

  • Increase MIT10 participation

  • Student philanthropy – build on class gift.

Goals:

4,500 donors

$46 million in gifts

Creating a culture that expects and inspires annual gifts.


William Barton Roger’s Society – MIT’s new leadership giving society – a community of alumni, parents and friends who support MIT.

http://giving.mit.edu/wbrs/

Annual Giving Levels

Associates

$1,000–$2,499

($500–$2,499 for MIT 10, 5–9 years out)

($250–$2,499 for MIT 10, 1–4 years out)

Patrons

$2,500–$4,999

Fellows

$5,000–$9,999

Ambassadors

$10,000–$24,999

Benefactors

$25,000–$49,999

Visionaries

$50,000 +

Membership Benefits Include

  • Invitations to special events

  • Commemorative MIT calendar

  • Acknowledgement of membership at events

  • Recognition in the Annual Report

Details on William Barton Rogers, MIT’s Visionary Founder can be found at http://libraries.mit.edu/archives/exhibits/wbr-visionary/




Parent Volunteer Program run by Jamie Brogioli, MIT

Parent Connectors are volunteers who serve as a resource for MIT and for other parents in their geographic areas. Parent Connector activities include attending regional and MIT campus events, welcoming incoming freshmen parents via telephone, hosting or attending Summer Send-Off Events for incoming students, and sharing their experiences as an MIT parent with prospective and current MIT parents. Parent connectors can be emailed via the website. General questions that do not require a parent's perspective to answer, can be submit to the MIT Parents Association at mykidis@mit.edu.

It is important to connect parents to the Alumni Association while children at MIT as they can impress on them to support MIT after graduation. Including parents in any small way helps form a close family bond with MIT. Parents are MIT’s eyes and ears around the country!

Facts about parents:

2000+ parents made donations to MIT in addition to the current tuition fees!

Of 1000 admitted students each year less than 100 are legacy parents.

4000 parent association households.

326 parent connectors.

800 freshman parents.

700 attend Parents’ Weekend.


Membership Information

  1. Membership list can be obtained from SmarTrans or from Russell Boulais. Russell is able to provide a demographic breakdown.

  2. Membership population should match demographics of population. Can target the membership through appeals or events so that membership has the same profile as demographics.

  3. Paper membership mailings – mention all the great things the club has done.

  4. Look at why people are not renewing annually.

  5. Have events with discounts for members.

  6. Single point address.

  7. Take advantage of alumni services.

  8. Past members need to be reminded: SmarTrans, letter from President.

  9. Membership drive: consider annual dinner, hard copy newsletter, letter following new-to-area list.

  10. Have someone responsible for membership at each event.

  11. Follow-up on membership after an event.

  12. Hold private receptions with high-profile speakers.

  13. Offer special price if renew by a certain date.

  14. Join for two years (and put this first or have as the default option).

  15. Signature event, e.g. faculty speaker to act as a draw.

  16. Put the membership info as first thing on club’s website.

  17. In January send a note if not paid dues. If doing a newsletter send folks who have not paid a different coloured newsletter. Don’t send last two newsletters of the year of not paid dues.

  18. SmarTrans can do an automatic reminder – in dues management.