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From
the 2007 Alumni Leadership Conference
Attended by Linda Morecroft
All notes by Linda
Keynote
Address by Susan Hockfield
-
Alumni fund – extraordinary
results. Best fundraising year ever. However, senior gift was at a
participation level of 27% when SH arrived at MIT. Came from an
institute where there was a 72% participation. Target to raise
participation and last year was 51%.
-
Want MIT alumni to join a culture
where participation is annual and participation is more important than
the amount.
-
Chapter 1
-
Bringing MIT to the world.
-
Dome is now re-lit for the first
time since 1970s.
-
Chapter 2
-
Reopening of MIT museum and now
museum has windows on the street. Museum is not only about the history
of MIT but about the future with exhibitions demonstrating work in
progress.
-
Provide resources so that research
and education can change the world.
-
New senior leadership team to work
in the background. Recruited a team with enthusiasm and talent.
-
New set of Deans of Schools that
already had a history of working together. Build on connectivity –
substantial opportunity to work across the disciplines.
-
Huge increase in applications (9%
then 10% up). 12.3% admit rate. 70% of admits accepted MIT.
-
Strong year – 22.2% up on
investments. Good fundraising and investments enable students and
faculty to do their best.
-
Sense of enthusiasm that the sky is
the limit that want people to have at MIT.
-
MIT should be a talent magnet that
recruits the best and provides the environment that all can flourish in.
-
Increase focus on improving the
number of women in graduate program which will then follow through to
change in faculty.
-
BP have signed-on as industry
partners – first company to do so. Collaborative research program for 5
years at $5 million/year.
-
Need to seed a good future with i)
venture funding, ii) energy initiative, iii) student support, iv)
faculty support.
-
Make campus more sustainable. New
task forces.
-
Club engagement with energy
initiative.
-
Convergence of Life Sciences and
Engineering: chemistry, material sciences, biology and engineering.
Core technology labs open to everyone at MIT. Promising convergence.
-
Across 11 institutions in the
Boston area – new approaches to autism research.
-
Starting institute for physical
diseases and bipolar diseases.
-
Industry convention.
-
Novartis $65 million collaboration
– using a continuous manufacturing model rather than a batch model.
Novartis is one of 150 life sciences companies and 70 energy companies
within walking distance of MIT.
-
Globally: Singapore – SMART –
funnel for faculty and students to collaborate with MIT; social
entrepreneurship – helping emerging economies to develop business plans.
-
Facilities are growing: extension
to Media Labs, new Sloan building, new Ashdown Graduate residence (1800
graduate students housed in NW campus), renovating former Ashdown as an
undergraduate dorm.
-
150th birthday in 2011 – aim to
increase endowment for undergraduate aid.
-
MIT is the economic elevator for
many students. 15% of students come from families with an annual income
of < $45,000. 25% are not born in the US, 75% parents not born
in US, 90% grandparents not born in US.
-
In 1960 US spent 2% of GDP on
R&D. In 2007 is <1%.
Alumni
Fund Board – Annalisa
Weigel
Alumni raised
$41,993,372 in FY07 up
from $35 million in FY06.
33,332 alumni made
gifts – new
record.
Reunion gifts
totalled $54.8 million,
with the Class of ’72 for its 35th reunion
contributing
$3.9 million, Class ’62 for 45th reunion
contributing $9
million and Class ’27 for 80th reunion
contributing $8.9
million.
Class 2007 senior
gift had
participation rate of 52% up from 51% on the previous year.
Emphasis is now to
create an annual
giving culture:
-
Launch of William
Barton Roger’s Society
-
Increase MIT10
participation
-
Student
philanthropy – build on class gift.
Goals:
4,500 donors
$46 million in gifts
Creating a culture
that expects and
inspires annual gifts.
William
Barton Roger’s Society
– MIT’s new leadership giving society – a community of alumni,
parents and friends who support MIT.
http://giving.mit.edu/wbrs/
Annual
Giving Levels
|
Associates
|
$1,000–$2,499
|
|
($500–$2,499 for MIT 10, 5–9 years
out)
|
|
($250–$2,499 for MIT 10, 1–4 years
out)
|
|
Patrons
|
$2,500–$4,999
|
|
Fellows
|
$5,000–$9,999
|
|
Ambassadors
|
$10,000–$24,999
|
|
Benefactors
|
$25,000–$49,999
|
|
Visionaries
|
$50,000 +
|
Membership
Benefits Include
-
Invitations to special events
-
Commemorative MIT calendar
-
Acknowledgement of membership at events
-
Recognition
in the Annual Report
Details on William
Barton Rogers, MIT’s
Visionary Founder can be found at
http://libraries.mit.edu/archives/exhibits/wbr-visionary/
Parent
Volunteer Program run by Jamie Brogioli, MIT
Parent
Connectors are volunteers who serve as a resource for MIT and for
other parents in their geographic areas. Parent Connector activities
include attending regional and MIT campus events, welcoming incoming
freshmen parents via telephone, hosting or attending Summer Send-Off
Events for incoming students, and sharing their experiences as an MIT
parent with prospective and current MIT parents. Parent connectors
can be emailed via the website. General questions that do not
require a parent's perspective to answer, can be submit to the MIT
Parents Association at mykidis@mit.edu.
It is
important to connect parents to the Alumni Association while children
at MIT as they can impress on them to support MIT after graduation.
Including parents in any small way helps form a close family bond
with MIT. Parents are MIT’s eyes and ears around the country!
Facts about parents:
2000+ parents made
donations to MIT in
addition to the current tuition fees!
Of 1000 admitted
students each year
less than 100 are legacy parents.
4000 parent
association households.
326 parent connectors.
800 freshman parents.
700 attend Parents’
Weekend.
Membership
Information
-
Membership list
can be obtained from SmarTrans or from Russell Boulais. Russell is able
to provide a demographic breakdown.
-
Membership
population should match demographics of population. Can target the
membership through appeals or events so that membership has the same
profile as demographics.
-
Paper membership
mailings – mention all the great things the club has done.
-
Look at why
people are not renewing annually.
-
Have events with
discounts for members.
-
Single point
address.
-
Take advantage of
alumni services.
-
Past members need
to be reminded: SmarTrans, letter from President.
-
Membership drive:
consider annual dinner, hard copy newsletter, letter following
new-to-area list.
-
Have someone
responsible for membership at each event.
-
Follow-up on
membership after an event.
-
Hold private
receptions with high-profile speakers.
-
Offer special
price if renew by a certain date.
-
Join for two
years (and put this first or have as the default option).
-
Signature event,
e.g. faculty speaker to act as a draw.
-
Put the
membership info as first thing on club’s website.
-
In January send a
note if not paid dues. If doing a newsletter send folks who have not
paid a different coloured newsletter. Don’t send last two newsletters
of the year of not paid dues.
-
SmarTrans can do
an automatic reminder – in dues management.
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