Robert Steinberg
Rob Steinberg is the President of Productivity by RFID, a focused, small business with expertise in Radio Frequency Identification (RFID) for Department of Defense compliance and Asset Tracking. Productivity by RFID (PbR) specifies, designs, tests and installs RFID solutions. PbR has special expertise in business systems analysis and ROI calculations for RFID systems. In 2005, PbR teamed with Lockheed Martin to win a Blanket Purchase Agreement from the Department of Defense for Technical Engineering Services related to both passive and active RFID. In 2006, PbR teamed with Printronix and Mil-Pac Technology to launch RFID Expediter, Turnkey Compliance Service. In 2007, PbR expanded into UID, 2-D barcodes for MIL-STD 130 M Compliance. More about the company is at www.productivitybyrfid.com.
Prior to founding Productivity by RFID in 2003, Rob spent nine years leading growth initiatives at Fortune 500, $5 billion Avery Dennison. Rob became involved with RFID while leading the marketing effort of a multi-division team assessing needs for inventory tracking, anti-diversion, anti-theft, homeland security, brand protection and rebate fraud. He also founded and led a new division to develop, manufacture and sell flexible, printed, electrochromic display systems. On two occasions, his division was showcased to Wall Street. Rob holds a patent in electrochromic display systems for retail applications. He has two engineering degrees from MIT and an MBA from MIT Sloan School of Management.
Radio Frequency Identification
Radio Frequency Identification (RFID) is already deployed in the world around us - for tracking highway tolls, cases and pallets though supply chains, employee access and pharmaceuticals! In 10 years, it will be ubiquitous. Learn how RFID benefits individuals, manufacturers, distributors, retailers and marketers. Review RFID applications for enhancing productivity, security, inventory visibility, asset management, error reduction, factory automation, elimination of counterfeits and more. Understand the basic workings of passive and active RFID systems and their components - tags, readers, antennas and middleware. Learn which major organizations (e.g. Wal-Mart, Department of Defense, Target, Albertson's) have already mandated RFID's use and which others are following rapidly.
Links
Productivity by RFID
Wikipedia article on RFID technology
